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The 2023/24 Away Kit from Juventus and Adidas can be unveiled today, July 10, 2023, and was modeled after Turin’s majestic Monte Rosa.
Comparing the new jersey to prior iterations reveals a shift in style.
The brand-new design, which is predominately white, has a striking appearance that is reminiscent of the famous snow-capped glacial peaks of the Italian Alps. The distinctive Juventus pink and grey stripes rise above the base’s clean white color to reveal a rugged texture that is reminiscent of Turin’s rocky Monte Rosa cliff face.

The end product is a beautiful and distinctive kit that is neatly fashioned with a clear tribute to Turin.

This jersey, which is constructed entirely of recycled materials and is intended to support athletes while they compete, is just one of Adidas’ efforts to reduce plastic waste.

When will Juventus wear its away uniform for 2023–24? During the Bianconeri’s preseason friendlies, the new uniform will be worn for the first time. It will be available for purchase starting on Monday, July 10, 2023, on the Juventus Online Store, in real-world Juventus locations, at some Adidas locations, and on Adidas’ own website.